Columbia Sportswear Company Social Media Community Coordinator in Carlsbad, California

Social Media Community Coordinator

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Job Description

Overview of the Position:

The Social Media Community Coordinator is responsible for engaging with our online community, increasing our social media reach, engagement, and conversation which will in turn contribute to our brand awareness and convert audiences into repeat visitors, customers, and brand advocates. The Community Coordinator joins our Senior Social Media Specialist as a face and voice of prAna who enthusiastically communicates directly with our diverse audience.

Essential Functions and Responsibilities:

  • Interact with social audience by creatively and constructively responding to comments/mentions, direct messages, and customer queries in a timely manner

  • Proactively engage with our online/social community by involving users via questions, story-sharing, and getting to know them on a personal level

  • Enforce commenting guidelines to monitor, maintain, & strengthen consistent brand identity

  • Create and manage Chatbot program

  • Assist in providing social copy that is thoughtful, relatable, authentic, engaging, and positive

  • Monitor, analyze and generate regular reporting on social media feedback and sentiment

  • Collaborate with Senior Social Media Specialist to organize and execute grassroots and influencer campaigns to build community and boost brand awareness

  • Support Senior Social Media Specialist in planning and covering events via emerging channels

  • Liaise with appropriate internal teams to stay updated on new products/features, seasonal messaging, and Direct-to-Consumer marketing to ensure brand consistency and accuracy

  • Build and foster relationships with customers, industry professionals and key Influentials

  • Assist in ideating ways to scale our communities and connect with new people

Performs other duties as assigned.

Required Experience

Education and Experience Requirements:

  • Bachelor’s degree in business, marketing, communications or related field preferred

  • Minimum of 2 years of experience in social media, managing community

  • Passion for social media, telling authentic stories, and sustainability

  • Knowledge of Yoga, Climbing , & Surfing/SUP community preferred

  • Hands on experience with online marketing, specifically in social media coordination, paid promotion and performance metrics for brands, helpful but not required

  • Proven excellence and experience in writing; candidates will be asked to submit writing samples

Technical Skills and Experience:

  • Knowledge and business proficiency with multiple social media channels required: Instagram, Facebook, Twitter, Pinterest, and LinkedIn

  • Ability to utilize social media management software and related tools

  • Basic knowledge of HTML and Photoshop/Illustrator highly preferred

  • Proficiency with Microsoft Office Suite

  • Knowledge of SharePoint or other document management, file sharing systems helpful

  • Ability to identify posts that can become hot issues and take action to resolve them

  • Digitally-savvy: stays up-to-date with digital technology and social media trends

  • Understanding of sustainable apparel practices is helpful but not required

  • Materials (organic cotton, hemp, recycled polyester)

  • Organizations (Textile Exchange, bluesign)

  • People & Working Conditions (Fair Trade, Fair Labor Association)

Employee must be able to perform essential functions of position with or without reasonable accommodations.

**Please note: All candidates will be subject to a post-offer background check which may include, depending on position requirements, criminal history, credit history, driving record, employment verification, education and reference check.

EEO/AA Employer/Vets/Disabled/Race/Ethnicity/Sex/Sexual Orientation/Gender Identity/Age

Job Location

Carlsbad, California, United States

Position Type